An elevator pitch can make or break your business. With an elevator pitch delivered at the right time and to the right person, you could land the financing you need to take your business out of the basement of your house and into the front pages of the local newspaper. You might also land the client that will refer you several more clients that will eventually turn your business into a profit-making machine that creates green jobs and helps the transition to the green economy.
The elevator pitch summarizes your business in an exciting, intriguing way that gets clients, the media, investors, and your employees excited about your company and ready to find out more. And quite simply, it’s your chance to make a good first impression. And we all know how many chances you get to do that. Continue reading