Wedding and Event Planner

1. What is a sustainable Event Planner?

According to the International Special Events Society, event planning is a global industry worth approximately $500 billion.  While you must take any claim from a for-profit organization that benefits from interest in the industry with a grain of salt, a little common sense says, “How many people do you know who still plan their own wedding, let alone their family reunion?”  Growth in the industry is a function of how extravagant people are getting with their events, and how much of a logistical nightmare it can be to coordinate so many moving parts.

Event planners are responsible for designing and executing a variety of events (including weddings, celebrations, and conferences) on behalf of others. Depending on the type of business, integrated services ranging from invitations to musical arrangements and set-up are included.  To do this as an eco-friendly event planner, you’d benefit by having a terrific network of contractors in your area that can provide eco-friendly services to your events, including cleaning companies, sustainable printers for your cards and invitations, digital photographers, green dry cleaners, organic caterers, etc. etc.  Rest assured, all the eco-friendly implements for any event are available, right down to eco-friendly confetti.

The broad scope of event planning means that business owners need to think carefully about all aspects of the experience ahead of time. If you pride yourself on ensuring sustainable behavior in all aspects of your life (home, office, transport, food, etc), running a sustainable event planning business may be right for you. Customers appreciate creative ideas that use best practices in sustainability.

2. What knowledge or skills are necessary?

Event planning requires a close relationship to customers, a high degree or organizational skills, and significant creativity in design and execution. You must be detail-oriented enough to keep event details top of mind and to estimate your costs accurately, but flexible enough to change plans last minute.  As a sustainable event planner, you will need to learn about sustainable practices in every aspect of your business. You should enjoy working with people and appreciate the impact of well-planned party or event.  Some event planners make it official and get a certification as a Certified Special Events Professional through ISES.

3. How much money is required to start?

$   (on a scale of $ to $$$$$)

The major costs you will incur are legal fees, event planning license, and transportation. You can start your business without spending money on office space and other employees.

4. What is the income potential?

$$$  (on a scale of $ to $$$$$)

5. What is the best location for an event planner?

If you are interested in social event planning, cities and suburbs are best locations. As long as you invest sufficient in advertising and marketing, you do not necessarily need to have office space. Ensure you have adequate transportation and are well acquainted with other services offered in the neighborhood (eg party sites, catering services, etc)

If you are interested in corporate event planning (conferences, workshops, etc) you should aim to be close to the business district in your city.

6.  Best questions to ask yourself to find out if this business is right for you (if you can answer yes to all, this business might be for you):

Are you well-organized and enjoy making plans?
Do you enjoy working closely with people to help them fulfill their dreams?
Do you have a passion for parties and events?
Are you comfortable working outside the 9 to 5 schedule?


Interested in starting one in your community? Where do you begin?  What permits do you need?  Who is your target customer?  How do you find them?  What is the best use of your limited advertising dollars?  What’s the best way to attract a great employee or volunteer?  What does an average day look like?  What strategic tips do veteran eco-entrepreneurs suggest for startups like you?

There’s a lot to think about.  Rest easy.  Our mission is to help you succeed, so drop us a line (  We’ll get you a business planning document to get you on your way for ONLY $199!  We also guarantee our work, so if you are not satisfied, you get your money back!*

Take a look at a sample table of contents and a few sample excerpts from similar plans here.   In essence, we’ll provide you the What, When, Where, and How…you provide the Who!

*Subject to the terms of our Licensing Agreement.

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