Specialty Advertising

1. What is a green specialty advertising company?

Many companies are looking for alternatives to traditional print, radio, and TV advertising.  They’re looking for something that involves their customers, creates brand loyalty, and allows them to show their true colors.  Specialty advertising services help these companies create branded T-shirts, mugs, water bottles, shopping bags, hats, calendars, pens, key chains, and other ‘chotchkies’, as they are colloquially called. When a green company can sell an organic cotton T-shirt with its logo, and their catchphrase of sustainability and social responsibility, its customers may become more loyal, and then promote that company every time they wear that shirt.

2. What required knowledge or skills are necessary?

Graphic design skills are helpful, as is a background in communications, advertising, or brand strategy.  Sales skills are crucial, as well, as you’re going to need to do outreach to companies and let them know what your offerings are.  Likewise, being relentless in hunting out organic, fair trade, and other low-impact, people-friendly product sources, will ensure you walk your talk.

3. How much money is required to start?

$   (on a scale of $ to $$$$$)

4. What is the income potential?

$$-$$$   (on a scale of $ to $$$$$)

5. What is the best location for a green specialty advertising company?

The particular location you start this business is not important, as you will be doing outreach to potential customers and likely having to bring promotional items to them.

6.  Three best questions to ask yourself to find out if this business is right for you (if you can answer yes to all three, this business might be for you):

Are you a good ‘people person’, extroverted, friendly and a natural salesperson?
Do you enjoy the world of promotion (i.e., are you frequently referring friends and family to a particular business you like)?
Are you in a position where you can start a business that might take 10-20 hours per week and not pay very much, at least at the beginning?


Interested in starting one in your community? Where do you begin?  What permits do you need?  Who is your target customer?  How do you find them?  What is the best use of your limited advertising dollars?  What’s the best way to attract a great employee or volunteer?  What does an average day look like?  What strategic tips do veteran eco-entrepreneurs suggest for startups like you?

There’s a lot to think about.  Rest easy.  Our mission is to help you succeed, so drop us a line (Info@GreenBusinessVillage.com).  We’ll get you a business planning document to get you on your way for ONLY $199!  We also guarantee our work, so if you are not satisfied, you get your money back!*

Take a look at a sample table of contents and a few sample excerpts from similar plans here.   In essence, we’ll provide you the What, When, Where, and How…you provide the Who!


*Subject to the terms of our Licensing Agreement.

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