Residential Cleaning Service

1. What is an eco-friendly residential cleaning (maid) service?

A green residential cleaning service cleans homes using healthy, environmentally friendly cleaning products, usually on a weekly or bi-weekly basis.  It is not glorious, glamorous, or high tech, but provides one of the great opportunities for aspiring entrepreneurs with a solid service ethic to really “clean up” in a business with low-startup costs and high potential returns.  One of the major benefits to this kind of business is that conventional cleaning solutions can produce noxious fumes, especially when combined with fumes from other chemical-based cleansers.  This leads to chronic health conditions for workers in conventional cleaning services and potentially for the occupants of the home.  Thus, it is healthier for you and your workers, and a major selling point for your business.

The industry seems to be enjoying a recession-proof growth phase, with market research firm The Fredonia Group forecasting ongoing 5.3% growth through 2011.  Overall, combined with commercial cleaning businesses (which you can also tap into, but expect to focus on residential in order to solidify your service offerings, reputation, and brand), the cleaning industry represents roughly a $50 billion dollar industry.

The efficacy of green cleaning materials, like the Seventh Generation all-purpose cleaner pictured below, is now unquestioned for all but the most heinous cleaning jobs, and many cleaning companies have been using products like these successfully for many years.

2. What required knowledge or skills are necessary?

There are no formal educational or training requirements for this job.  However, the work is strenuous and requires that the worker be able to be on their feet for extended periods of time, be capable of pushing a vacuum cleaner or broom, and be able to lift up to 25 pounds.

3. How much money is required to start?

$   (on a scale of $ to $$$$$)

4. What is the income potential?

$$$   (on a scale of $ to $$$$$)

5. What is the best location for a eco-friendly residential cleaning (maid) service?

It doesn’t really matter where you start this business, as long as you can get yourself and your tools to your customers’ houses.

6.  Three best questions to ask yourself to find out if this business is right for you (if you can answer yes to all three, this business might be for you):

Do you get a certain satisfaction rolling up your sleeves and getting dirty in order to organize and make a space clean?
Are you comfortable with and reliable for working inside clients’ homes on a very regular weekly or bi-weekly schedule?
Is it ok with you that the job doesn’t change much and isn’t very glamorous?


Interested in starting one in your community? Where do you begin?  What permits do you need?  Who is your target customer?  How do you find them?  What is the best use of your limited advertising dollars?  What’s the best way to attract a great employee or volunteer?  What does an average day look like?  What strategic tips do veteran eco-entrepreneurs suggest for startups like you?

There’s a lot to think about.  Rest easy.  Our mission is to help you succeed, so drop us a line (  We’ll get you a business planning document to get you on your way for ONLY $199!  We also guarantee our work, so if you are not satisfied, you get your money back!*

Take a look at a sample table of contents and a few sample excerpts from similar plans here.   In essence, we’ll provide you the What, When, Where, and How…you provide the Who!

*Subject to the terms of our Licensing Agreement.

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