1. What is Organic Catering?
Catering services provide food and drink for events such as weddings, celebrations, and conferences. As an organic caterer you will ensure that the food is healthy, supplied from sustainable/local sources, and prepared with the environment in mind.
The catering industry is, in business lingo, described as highly fragmented. In other words, no large business dominates the market. A roughly $5 billion dollar industry, its 50 biggest companies only account for about 15% of total gross sales. Catering includes both on-site and off-site services, with on-site services also incorporating facilities rental to the client. Along with event planning, this industry continues to grow as events get more complex and companies outsource more and more of their work. The combination of these trends with the trend toward healthier eating and concern for food industry waste create a terrific opportunity in this field for the aspiring eco-entrepreneur.
2. What knowledge or skills are necessary?
Catering requires a love for cooking with a high degree of organizational skills. You will need to be able to source fresh and delicious food, estimate costs accurately, and deliver food you prepare in time for your customers’ needs. If you enjoy cooking natural and organic meals, this business is right for you.
3. How much money is required to start?
$ (on a scale of $ to $$$$$)
You can start a catering business from your kitchen and even do it on a part-time basis. The biggest mistake in the catering business is mis-estimating the time you will need to prepare food or midsjudging the cost you will pay for ingredients.
4. What is the income potential?
$$ (on a scale of $ to $$$$$)
5. What is the best location for a catering business?
Best locations for catering are residential areas (social catering) or business districts (commercial). Partnering with an existing delicatessen store is a good way to ensure a customer base with little marketing.
As long as your kitchen is well equipped, you do not necessarily need to have a commercial kitchen. Ensure you comply with all food safety requirements.
6. Best questions to ask yourself to find out if this business is right for you (if you can answer yes to all, this business might be for you):
Are you well-organized?
Do you have a passion for organic cooking and natural food?
Interested in starting one in your community? Where do you begin? What permits do you need? Who is your target customer? How do you find them? What is the best use of your limited advertising dollars? What’s the best way to attract a great employee or volunteer? What does an average day look like? What strategic tips do veteran eco-entrepreneurs suggest for startups like you?
There’s a lot to think about. Rest easy. Our mission is to help you succeed, so drop us a line (Info@GreenBusinessVillage.com). We’ll get you a business planning document to get you on your way for ONLY $199! We also guarantee our work, so if you are not satisfied, you get your money back!*
Take a look at a sample table of contents and a few sample excerpts from similar plans here. In essence, we’ll provide you the What, When, Where, and How…you provide the Who!
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