Healthy, Free-Range Fresh-Mex Restaurant

1. What is healthy, free-range, fresh-mex?

Fresh-Mex is a term used to describe Mexican fare that is prepared with a good accompaniment of fresh salsas, guacamole, and ‘from-scratch’ items like Spanish rice, black beans, and grilled vegetables.  At $5-8 per burrito, these restaurants are real money makers, and provide healthy, relatively fast food at a real value.

One option, if you don’t want to start this business on your own is to buy a franchise of Chipotle Mexican Grill, which promotes the terrific documentary Food, Inc., and has, since its inception in 1993, aspired to incorporating sustainability and fresh ingredients into its operations, with items like free-range chicken, grass fed beef, organic beans and rice, and sustainable fish.  Chipotle is a terrific example of green business that has gotten large but not lost track of its core mission and values (its self-proclaimed philosophy is “Food with integrity”).

2. What required knowledge or skills are necessary?

Previous food service experience would be helpful, as would a flair for making Mexican-style food.  There are no formal educational or training requirements; however, the work is strenuous and requires that the entrepreneur be able to be on their feet for extended periods of time, be well-organized, a good ‘people person’, and be able to lift up to 50 pounds.

3. How much money is required to start?

$$$   (on a scale of $ to $$$$$)

4. What is the income potential?

$$$$   (on a scale of $ to $$$$$)

5. What is the best location for a healthy, free-range Fresh-Mex restaurant?

Urban (best), semi-urban (very good), suburbs (very good), rural (fair/poor).

6.  Three best questions to ask yourself to find out if this business is right for you (if you can answer yes to all three, this business might be for you):

Do you enjoy serving healthy food to others?
Do you have a passion for foods with a kick?
Do you enjoy work that has very busy and very slow periods?


Interested in starting one in your community? Where do you begin?  What permits do you need?  Who is your target customer?  How do you find them?  What is the best use of your limited advertising dollars?  What’s the best way to attract a great employee or volunteer?  What does an average day look like?  What strategic tips do veteran eco-entrepreneurs suggest for startups like you?

There’s a lot to think about.  Rest easy.  Our mission is to help you succeed, so drop us a line (  We’ll get you a business planning document to get you on your way for ONLY $199!  We also guarantee our work, so if you are not satisfied, you get your money back!*

Take a look at a sample table of contents and a few sample excerpts from similar plans here.   In essence, we’ll provide you the What, When, Where, and How…you provide the Who!

*Subject to the terms of our Licensing Agreement.

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