Green Bed and Breakfast

1. What is a green bed and breakfast?

A Bed & Breakfast is a quaint alternative to a traditional hotel.  It’s a cozier experience for travelers, who receive a peaceful night in a cottage-type setting (usually), and a meal prepared by the owners and/or staff of the B&B in the morning.  Many eco-entrepreneurs have found that a green B&B, one in which the house may be LEED certified, energy efficient, and/or full of the sites and sounds of nature, and one in which the breakfast they serve in the morning is organic, local, seasonal and sustainable, is a terrific business for them.

Great examples are the Inn Serendipity in Browntown, Wisconsin, and the Green Mountain B&B in Asheville, NC.

2. What required knowledge or skills are necessary?

You’ll need good people skills, as B&B’s tend to be about the experience, rather than just the physical setting for most travelers.  You’ll need to be able to prepare food and provide clean lodgings.

3. How much money is required to start?

$$$-$$$$   (on a scale of $ to $$$$$)

4. What is the income potential?

$$$   (on a scale of $ to $$$$$)

5. What is the best location for a green B&B?

Good locations for B&B’s tend to be located in quaint and rustic tourist areas, as many of your clientele will be older and more interested in culture, history, and tradition.  Thus, Cape Cod is a quintessential B&B hotspot, whereas a surf town with few services and little history or culture might not.

6.  Three best questions to ask yourself to find out if this business is right for you (if you can answer yes to all three, this business might be for you):

Do you enjoy parties, gatherings, and other social events?
Would you enjoy spending a good deal of time with each of your clients?
Are you in a stable financial position, without needing this business to be a real profit machine?


Interested in starting one in your community? Where do you begin?  What permits do you need?  Who is your target customer?  How do you find them?  What is the best use of your limited advertising dollars?  What’s the best way to attract a great employee or volunteer?  What does an average day look like?  What strategic tips do veteran eco-entrepreneurs suggest for startups like you?

There’s a lot to think about.  Rest easy.  Our mission is to help you succeed, so drop us a line (  We’ll get you a business planning document to get you on your way for ONLY $299!  We also guarantee our work, so if you are not satisfied, you get your money back!*

Take a look at a sample table of contents and a few sample excerpts from similar plans here.   In essence, we’ll provide you the What, When, Where, and How…you provide the Who!

*Subject to the terms of our Licensing Agreement.

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