Edible and Organic Floristry

1. What is a sustainable, edible, and organic floristry?

Conventionally grown flowers have a host of environmental problems;  intensive application of agrochemicals, plus freshwater resource consumption which is higher per acre than most food crops, and a big carbon footprint from long-distance transportation.  Sixty per cent of flower workers have health problems associated with exposure to chemicals in their work. The bottom line, though, is that the flowers have a useful life of only a few days and then are tossed.

A far more sustainable approach is to create floral arrangements that are edible (and fair trade and organic, if possible).  These can be as beautiful as any flower bouquet (see picture, above), and have the added advantage that they are not just thrown away, but instead deliciously enjoyed!

To get an idea of the market for this relatively new industry, take a look at an industry pioneer:  Edible Arrangements.  The company opened its first store in 1999 and currently has 942 stores worldwide.  In one decade, the company has exploded, adding roughly 100 new stores per year on average.  Entrepreneur Magazine ranked Edible Arrangements #40 in the global top 500 franchises.

2. What required knowledge or skills are necessary?

There are no formal educational or training requirements for this business.

3. How much money is required to start?

$-$$   (on a scale of $ to $$$$$)

4. What is the income potential?

$$-$$$   (on a scale of $ to $$$$$)

5. What is the best location for a sustainable, edible, organic floristry?

Urban (best), semi-urban (very good), suburbs (very good), rural (fair/poor).

6.  Three best questions to ask yourself to find out if this business is right for you (if you can answer yes to these, this business might be for you):

Do you enjoy artistic expression and arranging beautiful pieces?
Do you have a passion for healthy food?
Do you like promoting what you are doing and making people happy?


Interested in starting one in your community? Where do you begin?  What permits do you need?  Who is your target customer?  How do you find them?  What is the best use of your limited advertising dollars?  What’s the best way to attract a great employee or volunteer?  What does an average day look like?  What strategic tips do veteran eco-entrepreneurs suggest for startups like you?

There’s a lot to think about.  Rest easy.  Our mission is to help you succeed, so drop us a line (Info@GreenBusinessVillage.com).  We’ll get you a business planning document to get you on your way for ONLY $199!  We also guarantee our work, so if you are not satisfied, you get your money back!*

Take a look at a sample table of contents and a few sample excerpts from similar plans here.   In essence, we’ll provide you the What, When, Where, and How…you provide the Who!


*Subject to the terms of our Licensing Agreement.

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