What Is Employee Engagement, and How Can Your Company Use It To Increase Sales?

Employee engagement is a crucial element of business success.  Employees who are not ‘engaged’ in their job tend to have low morale and poor job performance.  For employers, employee engagement is a large factor in company innovation, performance and work force turnover (how many employees quit and need to be replaced in an expensive and time-consuming process of recruiting and training a new person).  Large companies spend monumental amounts of money to engage their employees for exactly these reasons.   Typically, an employee engagement program centers on an initiative. Ford Motor Co. had a well-publicized employee engagement program centered on quality (you may remember their commercials with the tagline, “Quality is Job 1”).  They were able to track several metrics around this issue, and incentivized workers to maintain high levels of quality by reducing mistakes made in their manufacturing facilities.

Increasingly, companies are looking at sustainability, both personal and company-wide, as a galvanizing force to get their employees to become more engaged in their work.

Sustainability arguably provides one of the most engaging topics for a theme of an employee engagement program.  People are curious about it, and it is quite utilitarian (i.e., it has something for everyone).  Sustainability encompasses people’s health (healthy food, clean drinking water, etc.), the health of the environment (clean air, clean water, healthy ecosystems providing ecological services like keeping disease at bay), societal issues (safe public parks, walkable communities, connecting with our neighbors, getting people together and away from the TV), and economic sustainability (people’s paychecks, business success, etc.).  It’s so ubiquitous, in fact, that it lends itself well to improving employee satisfaction, morale, productivity, and retention.  And just as importantly for the entrepreneur or manager, it also has terrific potential for contributing to the bottom line of the company.

And while Wal-Mart and Ford can spend millions of dollars on these kinds of initiatives, is it useful for a small business owner?  According to a study just released by Brighter Planet, smaller companies (<100 employees) are arguably more successful with employee engagement programs as large ones.  According to employees polled, small companies do a better job at connecting with their employees than large companies, communicating their sustainability initiatives “very frequently”.  So how can your small business use employee engagement around sustainability to galvanize your workers, and improve the bottom line?

Wal-Mart, in a well-publicized effort, spent millions of dollars on an employee engagement program with Saatchi & Saatchi S, a sustainability consulting firm based in San Francisco that not only improved many metrics of employee satisfaction, it also personally changed the lives of 1.3 million Wal-Mart associates (employees) across the U.S. and Canada to live a healthier and more sustainable life at home and at work.4  One employee returned to his work after his training in sustainability, and found a way to save the company over a million dollars a year in electricity costs by making a simple adjustment that Wal-Mart was able to implement company-wide.

Your small business can use employee engagement principles learned in big companies to help galvanize your employees to achieve high performance, to stick with their jobs, and to engender long term customer loyalty.

Green Business Village sells a document that can help you engage your employees around a sustainability initiative and increase several success factors in your small company.  The document covers a variety of approaches in engaging your employees around sustainability.  In part 1, we discuss employee motivations and follow it with management strategies that provide incentives for workers that capitalize on your triple bottom line focus while keeping the success of your business at the forefront.  In part 2, we give you the tools you need to engage your employee(s) to think like managers by taking on projects of their own centered on sustainability that will increase employee engagement while also benefitting your business in very tangible ways.  These tools can show you:

  1. how to implement radical transparency,
  2. a balanced approach to incentivizing your employees’ performance,
  3. getting alignment on expectations,
  4. bringing your employees’ personal value system into your company
  5. how to figure out what really motivates your employees.

If you are interested in purchasing the document or discussing it in more detail, contact Info [at] GreenBusinessVillage.com for more information, with the subject line, “Employee Engagement Document”.



Filed under Human Resources

3 responses to “What Is Employee Engagement, and How Can Your Company Use It To Increase Sales?

  1. Excellent, informative piece. Thank you!

  2. Jerry Lee Mayeux

    Consider the Connection to:
    The Economic Pyramid

    Our economy rest on a base of natural resources,
    we CAN NOT remove the top from the base.
    Conservation is the wise-use management, and development of the Earths natural resources.
    Conservation is needed at all levels of the Economic Pyramid.

    http://www.facebook.com Jerry Lee Mayeux PROFILE-INFO-PHOTOS

    • Jerry, I really like your comment, thank you for contributing! You’re right on target. We all have a part to play, but I really feel like we’re moving toward a sustainable future (if slower than many of us would like…).

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